Univesity of Calcutta Semester – I JMC101CC/GE Principles of Communication UNIT- 1 Communication – Definitions, process, elements, function, barriers, Nature and process of human communication, verbal and nonverbal communication, inter-personal, group, public, mass communication, communication and socialization-Nature, process, characteristics, impact of mass communication, media of mass communication and their characteristics. UNIT- 2 Models: Aristotle, Shannon and Weaver, Lasswell, Osgood, Dance, Schramm, Gerbner, Newcomb, Westley& MacLean - Berlo , Rogers & Shoemakers -Two steps & multi step flow – Agenda Setting - convergent and gate-keeping,. UNIT- 3 Media Effects Theories: News Framing; Media Priming; Social-Cognitive theory of mass communication; Uses and Gratifications; Cultivation theory; Stereotyping; Public Communication Campaigns; Entertainment and Enjoyment as Media Effects. UNIT-4 Media systems and theories: Types of Media Systems; Indiv...